This 10th Episode, Elisabeth tackles Simon Sinek’s book, Start with Why, which chronicles some of the most successful business people of our time, and figure out what made them succeed.
It’s vital for all entrepreneurs to have a real reason to do what they’re doing if you want your business to succeed. You have to START with your WHY, and move into the HOW and WHAT after you’ve established that.
[2:19] A special offer for $150 off the Meet the Masters event coming up
[5:35] Why some leaders compel us more than others
[10:25] Manipulation vs Inspiration
[14:24] The Golden Circle, and what it provides
[18:58] If the leader of a company can’t effectively communicate their why, the employees and customers won’t get it either
[23:05] T-Mobile is a great example of a company that shows they value their employees, and is a reason that their customer service is ranked near the top
[27:42] Succession plans are vital to keep the WHY alive
[31:28] When the WHY goes, the culture goes. And when the WHY returns, the culture revives
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